Pantone Media & Communications

Showing category "State of the Media" (Show all posts)

Times are Tough, but so should every publisher

Posted by Tshepo Moletsane on Tuesday, February 16, 2010, In : State of the Media 

Below is my response based on Ed's Note The MediaOnline ( featured on 17 February 2010)

http://www.themediaonline.co.za/themedia/view/themedia/en/page268?oid=45510&sn=Detail

Gordon Muller puts it best using the Muller's Popcorn Principle.
 
"When the publisher of one of Mzansi's largest magazine groups tells the industry at a major forum that a reader's relationship with a magazine is, in essence, no different from a housewife's relationship with her chosen washing powder, then it is clear that,...


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State of the Media

Posted by Tshepo Moletsane on Thursday, February 11, 2010, In : State of the Media 
How appropriate is this title on the eve of South Africa's state of the nation address. Alot of debate when it comes to media in the past few weeks has been around responsibility of the media. This follows the eTV expose of claims of robbery by few individuals during this year Fifa World Cup. I have been asking myself a few questions surrounding the role of media in this country. What role are we playing, what role should we be playing, but the key question has been is political opposition so...
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Tshepo Moletsane is an expert in the field of Communication Science. Having worked for various advertising agencies across South Africa. Tshepo founded his first business at the age of 19, which speciliased in event management and student market profiling for various research groups. Tshepo is currently the Brand Marketing Manager for Independent Newspapers (Pty) Ltd, the largest print publication group in South Africa

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