Below is my response based on Ed's Note The MediaOnline ( featured on 17 February 2010)

http://www.themediaonline.co.za/themedia/view/themedia/en/page268?oid=45510&sn=Detail

Gordon Muller puts it best using the Muller's Popcorn Principle.
 
"When the publisher of one of Mzansi's largest magazine groups tells the industry at a major forum that a reader's relationship with a magazine is, in essence, no different from a housewife's relationship with her chosen washing powder, then it is clear that,...

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How appropriate is this title on the eve of South Africa's state of the nation address. Alot of debate when it comes to media in the past few weeks has been around responsibility of the media. This follows the eTV expose of claims of robbery by few individuals during this year Fifa World Cup. I have been asking myself a few questions surrounding the role of media in this country. What role are we playing, what role should we be playing, but the key question has been is political opposition so...
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The world as we know it is evolving at the speed of light. A few years back it was just about mobile communications, with no additional features. These days you can't talk to a 13 year old, who will not teach you a thing or two with your gadgets. Whilst the older generation use these tool for mere convinience restricted to communication. Gadgets are evolving and impacting on social behaviour changes. The recent launch of kindle and just weeks back the iPad, is proof of how new media takes on ...

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The recent world events that were largely pronounced as "The Recession" had a number of consequences for marketers. The recession for the first time put financial departments at loggerheads with the marketing departments in various corporate sectors. Whilst the approach from two fields differed, one cannot help it but admit that finance had their way with future plans for companies that were structured in 2009. This obviously a consequence of lets cut down cost ( CDC ) syndrome, which goes ag...

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