Pantone Media & Communications

The 2010 World Cup Buzz

March 11, 2010

With less that 100 days to go, infact as I blog this we are on exactly 95 days to kick off. Alot is coming to the fold in the media with regards to the beneficiaries of 2010 Fifa. The expected returns that the country seems to have envisaged might not necessarily be reached, but this only requires that South African start thinking out of their scope. The government must do it for us, scenario needs to be destroyed completely.

The question that South Africans should be asking themselves is, with less than 100 days to go, have I achieved what I set myself to do when Sepp Blatter announced that the World Cup will be hosted in South Africa by 2010. I know from my perspective, I have only put half the time in the project I set myself to do. We need to rid the country of lazyness and proscrastination. Government has done their part, and it is left for the citizens of the country to think beyond 2010 and start planning for the future. Afrter July 11, what are you personally hoping to have achieved to set you on the right cause to assist your country. I would hate to listed to political insinuations that the World Cup has ripped us off as part of election campaign starting in 2011 with municipality elections.

The Buzz is diffenately in the air, lets direct our beautiful country to the right direction that will seek to reduce unemployment and and effectively eliminate poverty and income inequalities. The media has a strong role to play in terms of motivating the citizens and all people that reside in this country including the migrant communities.

I have to admit this is kinda a different blog from what you will generally find in this space.

For additional Tshepo Moletsane (Blogs) visit
http://tshepo.moletsane.blogspot.com
http://memoirsofafather.blogspot.com
www.bizjam.co.za/tshepo/blog

 

Digital Migration in the Context of Print

March 2, 2010

Digital Migration has become the new order in the realms of publishing, though I have to admit given the recent past of the "so called" reccession private entities are still skeptical in investing in new media initiatives. The result is obviously shutting doors of publishing houses at the worst but at the least the battle in the boardrooms with editors and management at loggerheads. The accountant has become a serious contender in the boardroom (Thanks to the Global Reccession, obviously this...


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Times are Tough, but so should every publisher

February 16, 2010

Below is my response based on Ed's Note The MediaOnline ( featured on 17 February 2010)

http://www.themediaonline.co.za/themedia/view/themedia/en/page268?oid=45510&sn=Detail

Gordon Muller puts it best using the Muller's Popcorn Principle.
 
"When the publisher of one of Mzansi's largest magazine groups tells the industry at a major forum that a reader's relationship with a magazine is, in essence, no different from a housewife's relationship with her chosen washing powder, then it is clear that,...


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State of the Nation Address ( President Jacob Zuma)

February 12, 2010

I took liberty to put the state of the nation address in this blog as delivered by President of the Republic, the honourable Mr. Jacob Zuma.

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STATE OF THE NATION ADDRESS BY HIS EXCELLENCY JG ZUMA,

PRESIDENT OF THE REPUBLIC OF SOUTH AFRICA

 

JOINT SITTING OF PARLIAMENT, CAPE TOWN

11 FEBRUARY 2010

 

Honourable Speaker; ...


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State of the Media

February 11, 2010
How appropriate is this title on the eve of South Africa's state of the nation address. Alot of debate when it comes to media in the past few weeks has been around responsibility of the media. This follows the eTV expose of claims of robbery by few individuals during this year Fifa World Cup. I have been asking myself a few questions surrounding the role of media in this country. What role are we playing, what role should we be playing, but the key question has been is political opposition so...
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The World of Kindle and Ipad ( Impact of Digital Migration to Media Consumption)

February 10, 2010

The world as we know it is evolving at the speed of light. A few years back it was just about mobile communications, with no additional features. These days you can't talk to a 13 year old, who will not teach you a thing or two with your gadgets. Whilst the older generation use these tool for mere convinience restricted to communication. Gadgets are evolving and impacting on social behaviour changes. The recent launch of kindle and just weeks back the iPad, is proof of how new media takes on ...


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The Future of Marketing ( T. Moletsane)

February 8, 2010

The recent world events that were largely pronounced as "The Recession" had a number of consequences for marketers. The recession for the first time put financial departments at loggerheads with the marketing departments in various corporate sectors. Whilst the approach from two fields differed, one cannot help it but admit that finance had their way with future plans for companies that were structured in 2009. This obviously a consequence of lets cut down cost ( CDC ) syndrome, which goes ag...


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Managing Director


Tshepo Moletsane is an expert in the field of Communication Science. Having worked for various advertising agencies across South Africa. Tshepo founded his first business at the age of 19, which speciliased in event management and student market profiling for various research groups. Tshepo is currently the Brand Marketing Manager for Independent Newspapers (Pty) Ltd, the largest print publication group in South Africa

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